Brand Management Course
Length
3 Days
Price
$1299
Days
Mon - Wed
Learn More
Why Choose This Course
Brand Management is a critical discipline in today’s competitive marketplace, where brands represent one of the most valuable assets for any organisation. This course provides a comprehensive understanding of how to build, measure, and manage brand equity effectively. Participants will explore key concepts such as brand positioning, identity, and differentiation, along with strategies for sustaining brand value in dynamic markets.
The training blends theory with practical applications, enabling learners to analyse consumer behaviour, evaluate brand performance metrics, and craft strategies that align with business objectives. Topics include brand portfolio management, brand extensions, and the impact of digital platforms and social media on branding. Learners will also gain insights into emerging trends such as AI-driven branding and global brand strategies.
By completing this course, professionals will be equipped to develop strong brand strategies that drive customer loyalty and business growth. The Brand Management Course is available in Melbourne, Sydney, Brisbane, Adelaide, Perth, and Canberra, in-house and live virtual online.
Prerequisites
- There are no pre-requisites for this course
Exam
- No certification exam associated with this course
Books
- Brand management course material
Delivery
- Face-to-Face
- Live Virtual Instructor-led
Training
Skills Gained
- Develop and implement brand strategies
- Analyse and measure brand equity
- Create brand positioning and identity frameworks
- Manage brand portfolios and extensions
- Apply digital and social media branding techniques
- Understand consumer-brand relationships and touchpoints
- Use data-driven insights for brand decision-making
Audience
- Marketing professionals and brand managers
- Business owners and entrepreneurs
- Product managers and communications specialists
- Anyone seeking to enhance branding expertise
Price
| Days | Friday | Mon & Tue | Saturdays only |
| Time | 9:30 am to 5:00 pm | 6:00 pm to 9:00 pm | 10:00 am to 5:00 pm |
| Duration | 3 days | 3 weeks | 3 weeks |
| Price | $1299 | $1299 | $1299 |
Outline
- Introduction to Brand Management: Importance of brands, brand equity fundamentals
- Brand Positioning and Identity: Crafting brand promise, visual and verbal identity
- Consumer Behaviour and Brand Perception: Building emotional connections, brand loyalty
- Brand Strategy Development: Portfolio management, brand architecture, extensions
- Digital Branding and Social Media: Online reputation, influencer engagement, content strategy
- Measuring Brand Performance: Metrics, audits, and evaluation frameworks
- Emerging Trends: AI in branding, global branding challenges, sustainability in brand strategy
Terms & Conditions
The supply of this course/package/program is governed by our terms and conditions. Please read them carefully before enrolling, as enrolment is conditional on acceptance of these terms and conditions. Proposed course dates are given, course runs subject to availability and minimum registrations.
Frequently Asked Questions (FAQ's)
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