Brand Management Course
Length
3 Days
Price
$1299
Days
Mon - Wed
Learn More
Why Choose This Course
Brand Management is a critical discipline in today’s competitive marketplace, where brands represent one of the most valuable assets for any organisation. This course provides a comprehensive understanding of how to build, measure, and manage brand equity effectively. Participants will explore key concepts such as brand positioning, identity, and differentiation, along with strategies for sustaining brand value in dynamic markets.
The training blends theory with practical applications, enabling learners to analyse consumer behaviour, evaluate brand performance metrics, and craft strategies that align with business objectives. Topics include brand portfolio management, brand extensions, and the impact of digital platforms and social media on branding. Learners will also gain insights into emerging trends such as AI-driven branding and global brand strategies.
By completing this course, professionals will be equipped to develop strong brand strategies that drive customer loyalty and business growth. The Brand Management Course is available in Melbourne, Sydney, Brisbane, Adelaide, Perth, and Canberra, in-house and live virtual online.
Prerequisites
- There are no pre-requisites for this course
Exam
- There is no certification exam associated with this course.
Books
- Brand management course material
Delivery
- Face-to-Face
- Live Virtual Instructor-led
Training
Skills Gained
- Develop and implement brand strategies
- Analyse and measure brand equity
- Create brand positioning and identity frameworks
- Manage brand portfolios and extensions
- Apply digital and social media branding techniques
- Understand consumer-brand relationships and touchpoints
- Use data-driven insights for brand decision-making
Audience
- Marketing professionals and brand managers
- Business owners and entrepreneurs
- Product managers and communications specialists
- Anyone seeking to enhance branding expertise
Objectives
- Understand the principles and importance of brand management in modern business
- Learn how to build, position, and maintain strong brand identities
- Develop strategies to enhance brand equity and customer loyalty
- Analyse consumer behaviour and its impact on brand perception
- Apply digital and social media techniques for effective brand communication
- Gain skills to measure and evaluate brand performance using key metrics
- Explore emerging trends such as global branding, sustainability, and AI-driven strategies
Outline
- Introduction to Brand Management: Importance of brands, brand equity fundamentals
- Brand Positioning and Identity: Crafting brand promise, visual and verbal identity
- Consumer Behaviour and Brand Perception: Building emotional connections, brand loyalty
- Brand Strategy Development: Portfolio management, brand architecture, extensions
- Digital Branding and Social Media: Online reputation, influencer engagement, content strategy
- Measuring Brand Performance: Metrics, audits, and evaluation frameworks
- Emerging Trends: AI in branding, global branding challenges, sustainability in brand strategy
Price
| Days | Mon – Wed | Mon & Tue | Saturdays only |
| Time | 9:30 am to 5:00 pm | 6:00 pm to 9:00 pm | 10:00 am to 5:00 pm |
| Duration | 3 days | 3 days | 3 days |
| Price | $1299 | $1299 | $1299 |
Terms & Conditions
The supply of this course/package/program is governed by our terms and conditions. Please read them carefully before enrolling, as enrolment is conditional on acceptance of these terms and conditions. Proposed course dates are given, course runs subject to availability and minimum registrations.
Frequently Asked Questions (FAQ's)
What is the Brand Management Course about?
This course focuses on building, managing, and sustaining strong brands. It covers brand positioning, identity, equity measurement, and strategies for digital and global branding.
Who should enrol in this course?
Marketing professionals, brand managers, entrepreneurs, product managers, and anyone looking to strengthen their branding knowledge and skills.
Are there any prerequisites for this course?
There are no formal prerequisites. A basic understanding of marketing concepts can be helpful but is not required.
What skills will I gain from this course?
You’ll learn to develop brand strategies, measure brand performance, manage brand portfolios, apply digital branding techniques, and understand consumer-brand relationships.
Is this course available online?
Yes, the course is offered via live virtual training and in-person at our centres in Melbourne, Sydney, Brisbane, Adelaide, Perth, and Canberra. In-house training at client premises is also available.
Our Partnership
In today’s fast-paced digital era, cloud computing is revolutionising how businesses and individuals operate. The AWS Fundamentals Training Course introduces learners to the essential concepts of cloud computing and the Amazon Web Services (AWS) platform. Participants will gain a clear understanding of AWS’s global infrastructure, core services, and pricing models, along with how these elements enable organisations to build scalable, secure, and cost-effective solutions.
$130,000
Average annual salary for cloud professionals in Australia (varies by role and experience).
73%
Employers in Australia prefer candidates with cloud computing and AWS skills for technical roles.
12%
Year-on-year growth in job opportunities for cloud-related roles in Australia, driven by digital transformation.
$20B
Current size of Australia’s cloud services market, projected to grow significantly through 2030.
4,000+
Australian businesses actively hiring cloud professionals for roles in architecture, development, and operations.
97%
Student satisfaction rate reported by leading Australian cloud training programs, reflecting strong demand for AWS education.
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